AEG PRESENTS has formed a joint venture with educational charity the Eden Project to enhance its annual Eden Sessions concert series.
A new company will manage and book the shows, with John Empson, who founded the Eden Sessions in 2002 and has programmed every concert since, continuing to lead the booking.
Eden Project strategic head of marketing Rita Broe, who has run the Eden Sessions for the last eight years, will head the new company alongside fellow directors Eden Project CEO Gordon Seabright and David Harland, CEO of Eden Project International.
Located near St Austell in Cornwall, Eden Project hosts six annual 6,000-capacity Eden Sessions adjacent to its iconic rainforest and mediterranean biomes.
“This partnership is a big moment for us and we’re sure it will deliver great things,” says AEG Presents co-CEO Steve Homer.
Among acts to have played at the former china clay quarry include Oasis, Elton John, Kylie Minogue, Bjork and Sigur Ros.