AEG PRESENTS division Goldenvoice is to stage a new 40,000-capacity festival All Points East in London’s Victoria Park, after signing an exclusive five-year contract with the site owners.
The deal means other festivals which previously used the park, such as Live Nation Entertainment (LNE) events Lovebox (cap. 30,000) and Citadel (25,000), along with Global’s Field Day (25,000), will relocate next year.
All Points East (APE) will occupy three days over the late May bank holiday weekend and will comprise headliners such The xx, Bjork and LCD Soundsystem, community events including food markets, comedy and an outdoor cinema during the week.
It will finish with three APE Presents stand-alone concerts at the beginning of June, the first of which will see The National perform, supported by The War on Drugs and Future Islands.
Executive vice-president of live music at AEG Presents Jim King admits the format has similarities to the company’s British Summer Time (BST, 65,000) in Hyde Park, where AEG has an exclusive agreement with The Royal Parks until 2019, and which also stages a wider entertainment programme between shows, but says the two events are very different.
“We see Victoria Park as a real jewel in what we do alongside BST and [AEG owned] The O2,” King tells LIVE UK. “We are confident of delivering a really good event and there will be a large amount of investment. The park will look totally different than it ever has before.”
AEG Presents was awarded the contract by park owner Tower Hamlets Council after a tendering process, and there is scope for the agreement to be extended.
“We have to do a good job first, but AEG is not about the short-term and we are looking to invest in this project,” says King.
Organisers of Field Day have already confirmed the festival will move from its home of 10 years in 2018, but have not announced a new location, while LNE declined to comment when contacted by LIVE UK, although it is rumoured both Lovebox and Citadel will move to Brockwell Park in Brixton.
Meanwhile LNE co-owned festival division Festival Republic has announced Liam Gallagher will play As You Were, London, a 40,000-capacity show at Finsbury Park on 29 June.
It has also revealed that the twin V Festivals (80,000), held at Weston Park in Staffordshire and Hylands Park, Chelmsford, will be rebranded next year after the withdrawal of headline sponsor Virgin.
“We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage,” says Virgin founder Richard Branson.
The festivals’ co-promoters LNE, SJM Concerts, LNE subsidiary Metropolis Music and Irish live music entrepreneur Denis Desmond (who is also LNE non-executive chairman), say the events will continue on both sites, expanding from two to three days, with the new name due to be announced in November.