LIVE BOOKING and entertainment agency Coalition Talent has combined forces with Ministry of Sound to form a joint venture creating new live events and brand partnerships.
As part of the agreement the Ministry of Sound events team will relocate to Coalition’s London office.
Founded in 1995, Coalition, which was part of The Agency Group before the latter was acquired by America’s United Talent Agency two years ago, is now independent with a roster that includes Pixie Lott, Charli XCX, Kodaline and Trevor Nelson.
“Our joint focus will be to maximise opportunities for their [Ministry of Sound’s] current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artistes,” says Coalition CEO Guy Robinson.
Ministry of Sound CEO Jonathan Bevan adds, “Our brands and reputation coupled with Coalition’s talent relationships, expertise and newly expanded team will deliver a whole new range of world class music events.”