THE ASSOCIATION of Independent Festivals (AIF) is to operate as a company in its own right, after separating from the Association of Independent Music (AIM).
Founded as a division of AIM by Bestival (cap. 35,000) co-founder Rob da Bank and his manager Ben Turner, AIF – which marks its 10th anniversary this year – now represents 65 festival members.
As part of the move general manager Paul Reed becomes AIF chief executive, backed by AIF chair Jim Mawdsley and vice-chair Goc O’Callaghan of ArcTanGent (5,000). Phoebe Rodwell has also joined from the Music Managers Forum in the newly-created role of membership and project coordinator.
“Following 10 successful years, it feels like AIF has grown up and is ready to leave home,” says Reed. “We’re working on a number of initiatives and campaigns for this year and, with a new team in place, we’re in a strong position to move on to the next phase of our development.”
Members of AIF, which will have a new office in London’s Vauxhall, include Boomtown Fair (60,000), Victorious (60,000), Shambala (20,000) and Kendal Calling (25,000).