ACADEMY MUSIC Group (AMG) has signed a long-term lease to operate Manchester’s 3,500-capacity Victoria Warehouse.
As part of the deal with the venue’s owner James Cohen, it has been rebranded O2 Victoria Warehouse, in line with AMG’s sponsorship agreement with telecoms giant O2, which was signed in 2009.
AMG will programme and manage the venue, which is located close to Manchester United’s home ground Old Trafford (cap. 75,000), and benefits from the extensive transport infrastructure that services the stadium.
Acts due to play the O2 Victoria Warehouse include Blossoms, You Me At Six, Frank Turner and Don Broco.
“It’s a fantastic move for our site to add both live music and club shows by partnering with AMG,” says Cohen. “This deal is testament to our vision to create one of the most iconic events and hire spaces in Manchester.”
The deal, which does not include the Victoria Warehouse Hotel or vintage cinema, takes AMG’s nationwide venue portfolio to 19, including the O2 Ritz Manchester (1,300). AMG parent company Live Nation Entertainment also owns the city’s O2 Apollo (3,500).