Dedicated to the Business of Contemporary Live Music

Arenas virtual experience

18 September 2018

NORTH LONDON’S 10,000-capacity Alexandra Palace has agreed a partnership with virtual reality platform MelodyVR to film shows at the venue.

As part of the deal, MelodyVR will live stream real-time concerts via VR (virtual reality) and offer virtual tickets to sold-out shows, enabling an unlimited number of fans from around the globe to view the performance and move around the stage.

The partnership continues a long tradition of technological innovation at the venue, which worked with the BBC to launch the world’s first high-definition television service in 1936, with ownership of the footage negotiated between the parties.

“In the past 12 months we’ve seen a record-breaking growth in concerts but now, through this partnership, even more people will be able to experience the magic of a gig at Alexandra Palace, as well as introducing this iconic venue to audiences around the world,” says Alexandra Palace commercial director Lucy Fenner.

Virtual tickets for the concerts, the filming of which would require artiste consent, will be available via the MelodyVR app, on Oculus Go or Samsung Gear VR headsets.

Acts playing the venue include Chemical Brothers, Bloc Party and Rudimental.

In Birmingham the NEC Group has also agreed a deal with Melody/VR to allow filming at its Genting Arena (15,590) and Arena Birmingham (15,890), with the first VR concerts featuring Royal Blood and UB40.

“Nothing can beat experiencing live music in a venue, but offering VR concerts to out customers gives them more opportunities to experience the live music than ever before,” says head of NEC Group arena sales Ian Congdon.

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