AMBASSADOR THEATRE Group (ATG) has signed a deal with Swansea Council to run the city’s planned 3,500-capacity concert venue, which is due to open in 2020.
Designed to host music and theatre events, the venue will also be able to accommodate conferences and exhibitions.
Building work on the site of the old St David’s shopping centre is due to start later this year. The project is part-funded by the £1.3 billion Swansea Central regeneration scheme.
Swansea Council leader Rob Stewart says the ATG deal was testimony to the potential of Swansea.
“Their track record speaks for itself,” he says. “We are determined to enhance the city centre for the benefit of both the people of Swansea and our visitors, and this deal represents another major milestone along that journey.”
ATG operates nearly 50 venues worldwide, including venues regularly used for concerts such as the Waterside Theatre (cap. 1,500) in Aylesbury, Leas Cliff Hall (1,500) in Folkestone and the Victoria Hall (1,635) in Stoke.