FOLLOWING THE acquisition of SSE Audio Group by Canada’s Group Solotech in November last year, the company is to realign into a unified British structure.
SSE and its subsidiaries, Wigwam, Capital Sound and BCS Audio will be known as Solotech UK as of 1 January 2020, under the new joint leadership of MDs, Alex Penn and Spencer Beard.
Penn leads the sales and installations side of the business while Beard, formerly Wigwam’s MD, heads up the hire and live productions side. Both now becoming part of Solotech’s global senior management team.
SSE co-founder John Penn takes a new role as strategic advisor. “After all these years steering the SSE ship, the time has come for me to reduce my day-to-day role in the active management of the business,” he says. “With this role I can help the group take the next steps in its development and I’m pleased that Spencer and Alex are taking the leadership of our ever-expanding Solotech UK group.”
The UK operation works with Coldplay, Arctic Monkeys, The Prodigy, Madness and Little Mix, while globally, Solotech clients include Taylor Swift, Celine Dion, P!nk and Michael Bublé.