VENUE OPERATOR AEG and its ticketing partner AXS have launched a price-capped ticket resale platform for its London venues, The O2 (cap, 21,000), which it owns, and The SSE Arena, Wembley (12,500), which it operates.
Branded AXS Official Resale, the service enables tickets to be re-sold at a maximum of 10 per cent above face value. AEG says it is the only official way that tickets for the two venues can be resold and that tickets purchased via alternative re-sale platforms would not guarantee entry.
Tickets sold via AXS.com or the venues’ websites will be sent to purchasers using technology it described as Flash Mobile Delivery, which provides each ticket with a unique digital ID involving a “dynamically changing barcode system”, designed to prevent tickets being duplicated while enabling tickets to be passed to friends and family.
“AXS is proud to provide a fully integrated platform across both the primary and resale markets, giving everyone the opportunity to sell and purchase tickets at a capped, fair price,” says AXS Europe MD Robert Byrne. “This will help prevent ticket touting and help combat illegal counterfeiting.”