Dedicated to the Business of Contemporary Live Music

Ayres takes top job at Sound City

18 September 2018

CONVENTION and music festival Sound City has appointed Rebecca Ayres as it’s new MD, taking over the role from founder Dave Pichilingi.

Ayres, who has worked for the event since it began in 2008 and was made chief operating officer in 2012, while Pichilingi will focus more on records, publishing and entertainment partner company Modern Sky.

“Becky knows our brand and core philosophy better than anyone,” says Pichilingi. “We are a tight knit family and we will continue to work together across both Sound City and Modern Sky.”

Held at Liverpool’s Baltic Triangle, Sound City welcomed 2,000 delegates and around 7,000 festival-goers this year.

Ayres adds, “Dave has always been very supportive of me and I’m grateful to him and his vision that has led us to where we are now.”

The event returns from 3-5 May next year.

Other Stories

Matching US and UK for Halsey

22 November 2018
US SINGER Halsey based the stage of her Hopeless Fountain Kingdom tour around a central LED staircase designed to show off her fluid movement around…
Read more

LIVE UK Summit: festival exclusivity, fighting touts, drug crime, branding integrity and the joys of global touring

22 November 2018
Pushing back against Viagogo, the merits of performing in Africa and innovation in ticketing were among the many diverse issues debated at the 12th LIVE…
Read more