LIVE NATION Entertainment (LNE) has appointed Scott Barton to head its newly-formed electronic music division Electronic Nation, which will encompass LNE’s electronic music activity across festivals, tours, clubs and concerts.
His brother James Barton was founder of club and festival brands Cream and Creamfields, and now heads multinational festival owner Superstruct, based in Los Angeles (see issue 232).
As MD of LNE-owned Cream, Scott Barton has overseen the four-day Creamfields (cap, 70,000) festival in Daresbury, which in August will feature headliners including the Chemical Brothers, Swedish House Mafia and Tiesto.
Since its launch in 1998 Creamfields has spawned editions in countries such as Argentina, Australia, Brazil, China, Malta, Peru and United Arab Emirates.
“With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artistes and acts in this genre”, says LNE UK and Ireland. Chairman Denis Desmond.