ARTISTE MANAGER and venue booker Richard Beck of Supernova Entertainment hopes to grow the 5,000-capacity live music and extreme sports festival Wheels and Fins to a mid-sized event of over 10,000.
This follows his appointment as festival promoter, working alongside brothers David and Daniel Melmoth, who founded it.
Beck believes the six-year-old event, held on Joss Bay beach near Margate, has attracted enough recognition through its sports finals UK Mini Ramp Champ and UK Flatland BMX Champs to generate significant growth.
“We’ve increased the production and talent budget, while Ticketline is now our main ticketing supplier,” says Beck. “They have two million previous customers of similar events relevant to us.”
Last year’s headliners included Twin Atlantic and Reef, while Beck promises a higher profile line-up of rock, indie and surfer rock this September. “It’s a great weekend after August bank holiday in the slot formerly held by Bestival [40,000], when artistes want to extend the festival season.
“This year we will solidify sales and costs, while next year we’re aiming for 50 per cent audience growth by expanding to neighbouring fields. The licensing authority and police have indicated they are happy for us to grow and want this to succeed.
“Long term we’d be very happy with a mid-sized, manageable 35,000-capacity event.”
Early-bird cost £56, rising to a full rate of £70.