HAVING BEEN closed for more than a year, South London’s The Bedford (cap. 250) in Balham is set to officially reopen, after a soft launch this month.
Its owner, Three Cheers Pub Company invested £3.45 million in upgrading the venue, which played a part in launching the careers of Ed Sheeran and KT Tunstall.
“Working with the new owners, we are going to take The Bedford to the next level, putting us even more on the live music circuit, but also as a great destination as a pub for food,” director of music Tony Moore tells LIVE UK.
“It is a unique space and we pride ourselves on being the venue that the next generation will play and build a reputation for themselves.
“We try to find the best new emerging artistes and I think our audiences trust us – they come back because they know exactly what we are trying to do here,” explains Moore, who has programmed live music at the venue for 16 years.
KT Tunstall, James Morrison, James Bay and Jorja Smith have all performed at pub, while Ed Sheeran recorded a live album there in 2010.
Now selling out consecutive nights at Wembley Stadium (98,000), Sheeran comments, “The Bedford was such an important venue on the circuit and always had great acts playing every night. It holds fond memories for me and I look forward to coming back one day.”
Moore may not have long to wait, with a series of Back at The Bedford shows being planned for 2019.
“We know artistes at that level have very, very long-term commitments, so we are just happy to be looking for a slot.”
Artistes playing the venue through December include Dani Sylvia, Houndstooth, Mark Sullivan, Big Peyote, John Mason and Alice Mee-Bishop.