FOLLOWING THE year in which Boomtown Fair (cap. 60,000) hosted Gorillaz, the festival will not enter the race for major international artistes, instead drawing on its strengths as a themed event, says organiser Lak Mitchell.
Accordingly, it launches a new district Area 404, capable of hosting crowds of 15,000, while changing eight of the festival’s 30 large stages. The new district, dedicated to Techno, brings the festival’s number of themed areas to 10.
“We’re not growing this year, but there’s much more going on,” says Mitchell. “Gorillaz wanted to do the gig, which meant it was affordable. But they’re a tough act to follow, so we will do what we do best and amaze everyone with theatrical production.
“For artistes we’ll go back to our roots, booking classic acts that we love rather than compete with everyone else for big bands. This has allowed us to invest i
n creative production.”
He will not reveal the amount he is reinvesting but says the festival starts a new “story” in its 11th year.
“For the foreseeable future, we want to minimise our carbon footprint and educate and inspire the audience about the environment and our future.”
He says tickets, priced at £240, are “flying” and expects to sell out early, while the line-up features artistes including Carl Cox, Four Tet and Amelie Lens in Area 404, with further artistes to be announced.