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Brits break digital records

18 March 2019

ORGANISERS OF the BRIT Awards say the 20 February event, held at London’s The O2, broke several records across terrestrial and digital media.

Overall, the event saw growth of 12 per cent in its follower numbers across all of its social accounts combined for @BRITs, up to 3.375 million from 3m last year.

International YouTube live stream views increased by 160 per cent to 3.98m – the highest viewing figure since the show began live streaming in 2014, up from 1.5m last year. The Top 5 viewing countries were Brazil, France, Italy, Mexico and the US.

Back in the UK, ITV’s broadcast scored a 42 per cent share of 16 to 34-year-old viewers.

The BRITs was also the biggest show on Twitter, with nearly 750,000 tweets sent about the show – a 224 per cent increase on 2018, with 196m impressions (a 66 per cent increase) and 2.6m likes, compared to 863,400 last year. The BRIT Awards Twitter video views totalled 5.2m.

Artistes who performed live included Hugh Jackman, Calvin Harris with Dua Lipa, Sam Smith and Rag’n’Bone Man, P!nk, George Ezra, Jess Glynne with H.E.R., The 1975, Jorja Smith and Little Mix with Ms Banks.

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