AEG-OWNED ticketing company AXS has announced an agreement with Coventry’s 40,000-capacity Ricoh Arena and Wasps rugby club.
The four-year deal will see the global ticket provider exclusively sell tickets for rugby and netball matches, exhibitions and live music events.
As part of the deal, AXS’s Fansight technology will allow customers to view the entire stadium in high-definition before purchasing a seat.
“This partnership is a major landmark as we move to expand our fan-friendly ticketing experience to more venues in the UK,” says AXS Europe MD Rob Byrne
Also being introduced is Fan Account, a portal that will allow fans to buy tickets for their friends and family, as well as viewing loyalty points.
Wasps MD Stuart Cain adds, “We need to make it intuitive to book a ticket and we’ve worked closely with AXS to come up with an enhanced online experience that beats anything else we’ve seen in the market.”