KENDAL CALLING (cap. 25,000) is now accepting applications for its 2018 edition, held 26-29 July in Lowther Deer Park.
Programming director Emma Zillman says that the size of the event, along with the vast number of stages available to host acts, means that any talented artiste can find a place within the festival.
“We don’t worry too much about genre in the sense that we have 15 stages to book in total,” she says.
“While the majority of acts will go onto the main or second stages, I always have the option of talking to the other bookers if I think an act is a good fit elsewhere.”
Zillman notes that while the focus of the application is on recorded output, evidence of live ability is equally important.
“If I hear a recorded track that I like, that’s great, but the next step will be to see if I can find a live video Youtube or Facebook,” she says.
“We just need to be able to see how confident they are on stage, and how good a job they’re doing in front of an
She adds that live experience also tends to mean a more savvy approach to marketing.
“If an act is already touring, they tend to understand how best to promote themselves,” says Zillman. “It’s an attractive quality if a band is out there creating a buzz, and is therefore louder about playing our festival.”
Last year saw acts including Manic Street Preachers, Frank Turner and Slaves take to the stage.