Dedicated to the Business of Contemporary Live Music

Cardiff venue adopts mobile-first ticketing

4 February 2018

THE 460-capacity Clwb Ifor Bach is bringing in a mobile-first ticketing strategy in a bid to stop tickets appearing on the secondary market.

The Cardiff venue has teamed up with ticketing app platform DICE to allow fans to get refunds on unwanted tickets and transfer tickets to others on their phone. People wanting tickets for sold-out events can also join a waiting list for returns.

“Working with DICE felt like a natural fit for us, our mutual belief in putting fans first made it an easy decision,” says Clwb Ifor Bach CEO Guto Brychan.

“Digital ticketing is the future of the music industry and using DICE means we can provide tickets in a safe and easy to use format for our gig-goers.”

Forthcoming shows at the venue include Haus, Icicle Works and The Fused.

North London’s Islington Assembly Hall (800) partnered with DICE last year (see LIVE UK issue 213), becoming the UK’s first venue to do away with paper tickets entirely.

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