CONCERTS ARE at the top of its agenda for Sunderland’s 49,000-capacity Stadium of Light, following a change of ownership last May.
A private investment group led executive director Charlie Methven and Stewart Donald took over the venue and two months later.employed Tony Davison as MD and the key contact for promoters.
The stadium has already secured a Spice Girls show for next year, promoted by SJM Concerts, and talks are underway with other promoters.
“The key difference is that we understand the importance of live music revenue to the city as well as the football club,” says Davison. “We have a responsibility to benefit the city and we worked hand in hand with the local council to deliver the Spice Girls.
“This year was about re-entering the market and telling the world we are back as a concert venue.”
Acts to have played the stadium include One Direction, Foo Fighters, Kings of Leon, Jessie J and Take That, the latter holding the record with a run of five sold-out concerts.