CROPREDY FESTIVAL (cap. 17,000) has chosen to sell tickets through The Ticket Factory (TTF), after closing its in-house box office following the retirement of Mike Jervis, who ran the system.
The festival chose TTF, part of the NEC Group which runs Arena Birmingham (15,800) and the city’s Genting Arenas (15,500), because its database of three million customers included many within the festival’s key catchment areas, according to festival director Gareth Williams.
“They’re based just one hour from my office, they understand the festival and their database was a big selling point,” he tells Festival. “Most of our audience live within the Oxford postcode or the West Midlands and it’s simply the best way of advertising the festival.”
The event, hosted and headlined by Fairport Convention, revealed the Levellers as fellow headliners in December.
“We prefer to announce a headliner before we go on sale,” he says. “We sold 15 per cent of capacity pre-Christmas, which is better than the eight to 10 per cent we usually experience.”
Cropredy’s pre-Christmas onsale dates back to January 2011, when VAT rose to 20 per cent. “We gave people the opportunity to buy a ticket before the increase, get a signed card from the band, and save 2.5 per cent. People liked the idea of giving Cropredy tickets for Christmas so we stuck with the idea.”
Tickets cost £135, rising to £140 after 1 June.