A CROWD-funding initiative has raised more than £2,700 toward a music trade press advertising campaign highlighting the gender imbalance in nominations for live sector awards.
Although LIVE UK has been told the adverts will not specifically name the Live Music Business Awards (LMBAs), it is understood the latter was the catalyst for the campaign.
“The Live awards are one of the worst examples I’ve seen in recent times, it’s up to them to ensure they are asking a diverse voting pool like many other awards including MMF and The Brits,” says Deviate Digital founder Sammy Andrews, who instigated the campaign.
“We’re running a series of ads, that start this week, listing just some of the amazing women working in the music industry. I hope it will be a reminder to LIVE UK and to the wider industry of the amount of people they missed off the nominations who can be considered for future awards.”
Andrews acknowledges that LMBA nominations were submitted by people working within the industry, but says insufficient care was taken to ensure a diverse voting pool.
“We agree the results in four of our 23 categories were very disappointing for gender balance,” says LIVE UK publisher and LMBA producer Steve Parker. “But that is how they came out and we have never fixed or applied quotas of any type over the event’s eight years.
“Around 9,000 readers and wider business folk – just under 40 per cent of them female – were encouraged to submit nominations, and around 1,200 – 36 per cent female – participated. We will certainly try hard to ensure a more equitable balance next year.”