Dedicated to the Business of Contemporary Live Music
LiveUK

Dean James launches events and brand partnerships agency

News
25 September 2019
holding-LUK

FORMER MEAN Fiddler Music Group (MFMG) CEO and co-CEO of MAMA Group Dean James has launched live events and venue management company BeSixth, with offices in the UK, Australia and the US.

The operation, which encompasses student marketing agency Campus Group and production division BELive, was co-founded by Campus Group CEO Gavin Aldrich.

BeSixth will specialise in brand partnerships and activations, and live events. It also owns and operates East London venues Oval Space (cap, 1,000) and Pickle Factory (200).

Campus Group creative strategy director Tim Leslie has taken on the role of BeSixth MD, while former Columbia Records, Elektra Records and Warner Bros executive Jon Leshay will run the US office from Los Angles.

“BeSixth’s offering is designed to allow brands to access the best live experience and entertainment has to offer,” says James. “Matching artiste and brand profiles correctly allows for campaigns that really tap into youth culture, generating results you can’t get via other means.”

James was CEO of MFMG from 2000 to 2005 and co-CEO at MAMA from 2005 to 2014.

Other Stories

Emma Banks’ recognised for outstanding contribution

11 October 2019
CAA AGENT Emma Banks will receive the Outstanding Contribution award at the Live Music Business Awards ceremony on 30 October at the convention centre beneath…
Read more

MJR Group acquired by Australian company

25 September 2019
PROMOTER AND venue operator The MJR Group has been bought by Australian promoter and leading ticketing company TEG, in a deal that will see MJR…
Read more