PROMOTER, FESTIVAL organiser and venue owner DHP Family has appointed Richie Deeney as its new head of brand partnerships.
Deeney, who has previously worked on campaigns for artistes such as Arcade Fire, Steve Mason, Everything Everything and Friendly Fires, will work alongside MD George Akins and director of live Anton Lockwood in a newly created role.
“The importance of music and brands working together has changed so much over the last decade, especially in the live industry,” says Deeney, who will be based at the company’s North London office.
“I have always held the strong belief that it’s how that partnership is executed in the form of the idea and its content that is important.”
Akins adds, “We’ve recognised for some time the importance of brand partnerships, and we’re delighted to have now found the right person who can work with us to do it in a creative and forward thinking way.”.
DHP operates eight venues across Nottingham, Bristol and London, including Nottingham’s Rock City (cap. 1,900 and 278) and Oslo (500) in London. Its festivals include the multi-city Dot To Dot.