TICKETING AND live discovery platform DICE, long associated with the tagline Best Gigs. No Booking Fees, has introduced charges for tickets to some shows.
Having regularly championed a no charges policy, MD Russ Tannen says the company has been forced to evolve with the market, especially since its recent expansion into North America.
“As we grew we discovered that to get a significant allocation of tickets for bigger shows, we had to agree [with promoters/venues] to include a booking fee,” he says.
Tannen says DICE, formed in 2014, dropped its no booking fees banner at the beginning of last year, but the change only came to light last month when the band Shame accused the company of adding fees to tickets above £10 without consulting them.
“What didn’t change is our commitment to always try to be the lowest price,” adds Tannen.
DICE clients include promoter Goldenvoice UK, a division of AEG Presents, and the latter’s All Points East (cap. 40,000) series of events in London’s Victoria Park.