NEWCASTLE’S 11,000-capacity Metro Radio Arena has been renamed the Utilita Arena, following the signing of a sponsorship deal with energy brand Utilita.
The Metro Radio deal began in 2004, prior to which it had been known as the Telewest Arena and Newcastle Arena.
“With successful partnership expansion and business progression this is a fantastic advancement for the north-east,” says the arena’s general manager Ailsa Oliver.
Utilita head of brand marketing Nic Rhodes adds, “We know just how important this venue is to the north-east, so to have our name above the door is an absolute honour.”
Upcoming performances at the venue include Westlife, Rod Stewart, Kiss, Little Mix and Olly Murs.