Dedicated to the Business of Contemporary Live Music
LiveUK

Energy boost for Newcastle

News
15 February 2019

NEWCASTLE’S 11,000-capacity Metro Radio Arena has been renamed the Utilita Arena, following the signing of a sponsorship deal with energy brand Utilita.

The Metro Radio deal began in 2004, prior to which it had been known as the Telewest Arena and Newcastle Arena.

“With successful partnership expansion and business progression this is a fantastic advancement for the north-east,” says the arena’s general manager Ailsa Oliver.

Utilita head of brand marketing Nic Rhodes adds, “We know just how important this venue is to the north-east, so to have our name above the door is an absolute honour.”

Upcoming performances at the venue include Westlife, Rod Stewart, Kiss, Little Mix and Olly Murs.

Other Stories

More room at the arena

18 March 2019
A MAJOR Leeds venue has just got a little bit bigger, after increasing its standing capacity to 4,321. This means the First Direct Arena’s overall…
Read more

An enhanced future planned for Dingwalls

18 March 2019
ENHANCED HOSPITALITY, the new management company of legendary north London venue Dingwalls in Camden, says it will renovate the 500-capacity venue and has engaged new…
Read more