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Eventim brands Olympia while VMS adds venues

7 August 2018

MULTI-VENUE operator VMS Live has revealed a series of new developments, including naming rights and venue
management deals.

German pan Europe ticketing giant CTS Eventim has concluded a branding and ticketing deal  with Argent Leisure, owner of the 1,930-capacity, VMS-managed Liverpool Olympia, renaming the venue Eventim Olympia and with Eventim UK becoming its exclusive ticketing provider.

“I am absolutely convinced that, with the improvements we are making to the building, we will be able to attract even more shows,” says VMS Live MD Steve Foster.

Eventim UK chairman Nick Blackburn says, “We are working jointly with our partners Argent Leisure and VMS Live to ensure that this venue, with all its rich tradition, will continue to provide a welcoming home for artistes and fans.”

Upcoming concerts at the venue feature UB40, Jesus and Mary Chain, John Carpenter, Shane Filan, Father John Misty and The Fratellis.

Elsewhere, VMS has entered into an initial five-year agreement with the University of Exeter Students Guild to take over its events programme, as well operation of its venue The Lemon Grove (800).

The company has also appointed Tim Zee as development manager and will work across the VMS portfolio to create new content and events.

“Over the last five years we have more or less doubled in size year on year,” says Forster, “and there’s more to come.”

In February, VMS signed a deal with Eventim UK (see LIVE UK issue 218) to handle ticketing for all of its events.

Venues operated by VMS include Manchester Academy (cap. 2,600, 900, 650 and 450), Wrexham’s William Aston Hall (1,200), central London’s ULU (850) and Duck N Dive (250), Sheffield University Students Union’s the Foundry (1,300) and Preston Guildhall’s live space (500).

Eventim also co-owns London’s Eventim Apollo (cap. 5,100) with AEG Live.

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