ORGANISERS OF Worcestershire’s Sunshine Festival hopes to attract a record 8,000 attendance in its 10th anniversary year, having grown from 400 paying customers when it started in 2010.
Headlined by 10cc, Scouting for Girls and Peter Andre, the event this year launches a new 1,000-capacity stage area in partnership with local station Sunshine Radio, featuring interviews and live broadcasts.
Event founder Steve Cass, who also launched jazz funk/rare groove Mello Festival (3,000) in 2015, believes customer loyalty is the secret to Sunshine’s success, while the failure of The Big Chill (35,000) nearby in 2011 gave initial impetus to his event.
“A lot of people have been to Sunshine for all of its nine years,” says Cass. “We’re family-oriented, kids come free, and we’ve had two weddings at the festival. The loss of The Big Chill was a great shame and, while it’s difficult to emulate it, I thought we’d start small grow the same way as they did.”
The four-stage event features a free circus and a variety stage, which has hosted entertainers including Paul Daniels and Bobby Davro, while sponsorship by Arctic Spas means artistes can enjoy a Jacuzzi backstage. Tickets to the event cost £90.