ANTI-TICKET abuse campaign group FanFair Alliance (FFA) has released a new guide on how artistes can help in the war against secondary ticketing.
FFA recommend that artistes support consumer-friendly resale by flagging where fans can legitimately resell tickets and secondly, publicly stipulate that tickets are for “consumers only”, and those purchasing for profit risk having their orders cancelled.
“The UK is now leading the way in the fightback against unscrupulous secondary ticketing practices and artistes have been empowered to take action,” says FFS campaign manager Adam Webb.
“There are a number of strategies they can pursue, but the no-cost recommendations in this guidance are open to all. As well as disrupting the practices of dedicated touts, our aim is that they will help promote a fairer and more transparent ticketing market.”
The FFA guide is developed alongside new resale terms and conditions published by the Society of Ticket Agents & Retailers (STAR).