LONDON-BASED Festicket expects to deliver annual growth of 50 to 100 per cent after the injection of a further £8.2 million into the company by investors, according to CEO Zack Sabban.
Festicket, whose “content and discovery” business model allows customers to source tickets and festival experiences, as well as travel and accommodation all on one platform, has grown dramatically since it started in 2013, working with festivals including TRNSMT (cap. 50,000), Community (45,000) and Download (105,000).
The ‘content’ element of the website employs 10 journalists to compare festivals, while a recent deal with Spotify allows the site to analyse a user’s listening data over a 30-day period and suggest festivals they might like to attend.
The customer can then put together a tailored package, including tickets allocated by festivals, glamping, hotel, travel and merchandise in a single visit to the site.
“Sixty-two per cent of our customers are first time festival-goers,” says Sabban. “So it’s working well.
“We are also teaming up with Channel 4, who are our partner in a broad marketing campaign. They are keen to develop festival content so there are lots of synergies and we’re hoping for massive acceleration in the UK.”
The company is active across Europe and the new investment will also fund expansion in the US, where Festicket has established a San Francisco base.
Investors in the company include Beringea, InMotion Ventures (part of Jaguar Land Rover), Channel 4’s Commercial Growth Fund and Lepe Partners.