COVENTRY’S PREVIOUSLY free-admission 88,000-capacity Godiva Festival is introducing an entrance fee of £2, plus a £10 parking charge where applicable, for the first time, to cover the introduction of a ticket system and to ensure a safe event, according to organiser Coventry City Council (CCC).
The move follows revelations that the event incurred a £460,000 overspend in its 20th anniversary last year and the city’s decision to consider a range of revenue-raising measures, including naming rights (see sister publication Festival issue 39).
Headlined by Levellers, Feeder and Busted, the three-day July event is estimated to generate around £2.3 million for the city.
“We need to introduce other measures to relieve the financial pressures that come with the much-loved festival, as the council is not in a position to deliver the event as it has been for the last 20 years,” says CCC director of business, investment and culture Andy Williams.
“The festival brings massive profile to the city, which benefit many local businesses, so it’s right that we ask everyone to play their part by attending, buying souvenir merchandise, or joining the council as a supporter of the event.”