ATTITUDE IS Everything (AIE) has formed the Ticket Without Barriers Coalition, a pan-industry taskforce focused on improving the concert ticket purchasing experience for deaf and disabled fans.
The initiative is backed by 35 organisations from across the live music business, including ticket agencies, promoters, event organisers, venues including Ticketmaster, See Tickets, AEG, Festival Republic, The NEC Group and London’s Southbank Centre complex, along with several trade bodies.
The group is due to meet at industry umbrella body UK Music to establish a programme of delivery, it will then provide an update on progress at the Ticketing Professionals Conference in March next year.
“Although there has been much progress in making the ticketing process accessible and inclusive, and certain venues and companies are definitely getting this right for their deaf and disabled customers, we felt that only a comprehensive and truly unified approach would be able to drive through the real and lasting changes that we need,” says AIE CEO Suzanne Bull.
The charity’s recently published State of Access Report identifies five key issues it recommends should be tackled in order to improve the experience of deaf and disabled concert-goers when booking tickets.
Recommendations include the need for a uniformly accepted proof-of-disability system, the ability to book key access provisions online and equal access to pre-sales, VIP and artiste meet and greet tickets.
AIE’s recent Access Booking Survey, involving hundreds of deaf and disabled event-goers, found more than 80 per cent had experienced problems when booking tickets to live music events. A similar number said they had been put off buying tickets due to non-accessible booking systems, while 70 per cent stated they had felt discriminated against.