PEOPLE WOULD rather watch live music than go to the pub, cinema or football, according to a new survey.
More than 56 per cent of the public consider a live performance as a ‘great night’, opposed to 49 per cent for going for a drink with friends and watching a film (47 per cent), according to a report commissioned by venue management company Performances Birmingham, which operates the city’s Symphony Hall (cap. 2,260) and Town Hall (1,100).
The research, carried out last September, is 11 per cent higher than the last figure produced in April 2016.
The report, which saw polling company YouGov survey 2,000 people, also found the amount of people keen to visit a grassroots venue had increased from 12 per cent to 18 per cent and those looking to attend larger venues was up two per cent, to 22.
In terms of the regions where people are most likely to attend concerts, the report revealed that the North-East came out on top for visiting major venues and grassroots venues, with 27 per cent and 25 per cent respectively, followed by Scotland in both cases.
As part of the survey it was also revealed almost three in five people, 59 per cent of those surveyed, planned to attend live music events during the summer of 2017.