REGIONAL PROMOTERS One Inch Badge and Rockfeedback are joining forces to launch new venture FORM, backed by Kilimanjaro Live.
The two companies will operate as FORM Presents outside their local markets of Brighton (One Inch Badge) and London (Rockfeedback), where they will retain their established brand names.
The combined entity expects to promote more than 600 events per year.
Kilimanjaro, majority-owned by German conglomerate Deutch Entertainment AG (DEAG), has taken a stake in the business and will act as an advisor. The size of shareholdings was not available as LIVE UK
went to print.
Rockfeedback co-director Dan Monsell alongside co-director Toby L, who also founded Transgressive Records, says “Following on from years of successful collaboration with Alex and all at One Little Badge, we’re delighted to have found a great, natural way to bring our brands together, whilst creating something that feels new and different.”
Kilimanjaro Live director Steve Tilley says “I’ve known Dan, Alex and Toby for several years and when they first raised the idea of joining forces and inviting Kilimanjaro to be part of their long-term plan it was a complete no brainer to me.”
FORM’s combined roster of clients includes Flume, Father John Misty, The War on Drugs, Kate Tempest, Marika Hackman, Dream Wife and Sophie.
The new business will also build on the companies’ touring arts and culture events, which have included book launches and comedy shows for artistes including Akala, Beastie Boys and Kim Gordon.