AS MORE artistes are announced for the 10-day 40,000-capacity All Points East (APE) festival in London’s Victoria Park, promoter Jim King of AEG Presents has revealed his long-term ambitions for the event in greater detail.
Although APE is mainly aimed at Londoners, he tells Festival, he hopes the event will attract customers from a wider geographical spread.
“London is one of the most important music cities in the world,” says King. “We are already seeing large numbers of sales from markets outside London and we expect that to continue, as so many music fans study, travel, work and holiday in the UK.
“The biggest achievement we can hope for is simply that both leading and emerging artistes aspire to play the event. The other side is to deliver a great fan experience.
“The line up is particularly strong for a Year One launch and sales for all days are very strong,” he says. “There will be multiple sold-out shows across the whole 10 days.”
Artistes appearing include Nick Cave and the Bad Seeds, LCD Soundsystem, Bjork, Young Fathers, Friendly Fires and Django Django.
Three-day general admission costs £169.95, while a one-day ticket to Nick Cave is £59.95.