AMERICA’S MADISON Square Garden Company (MSGC), which runs the legendary 18,600-capacity Madison Square Garden in New York, says the MSG Sphere venue it plans for East London will have a programmable exterior ‘skin’ of LED displays.
It also says the venue will have ahigh-tech “adaptive” sound system within the arena bowl, designed to ensure the sound quality is the same no matter where an audience member is sat.
Its fully seated capacity will be up to 17,500 and 21,500 with a combination of seated and standing, slightly larger than the venue it will directly rival, The O2 (cap. 21,000).
MSG submitted a planning application to the London Legacy Development Corporation (LLDC) in March and is canvassing for people to express their support for the project to LLDC. If approved, the venue is scheduled to open in 2022.
Former Disney executive Jennifer Vogt, who has been hired to head content strategy and development of the MSG Spheres – one of which will open in Las Vegas in 2021, says the venues “will revolutionise the entertainment experience”.
When complete, the new London venue will comprise a 90-metre-high spherical structure in Stratford, adjacent to the Olympic Park and Westfield shopping centre.