MADE FESTIVAL is moving to an increased capacity site at Birmingham’s Perry Park, adjacent to the city’s athletics facility Alexander Stadium, having sold out its previous 10,000 capacity home in the Rainbow Venues, three years in a row.
The relocated event hopes to attract 12,000 people with potential to grow higher, according to MADE director Pete Jordan who says the site was previously used for a Birmingham edition of Wireless (est cap. 17,000).
“We’ve set-up the site in a different manner from Wireless,” he says. “The main stage is at the southern end, while different arenas cover drum ‘n’ bass and house music, as well as an arts arena.”
Jordan hopes the event will benefit from the higher profile expected when the stadium is used as part of Birmingham’s Commonwealth Games in 2022.
“Birmingham is still learning to be a festival city,” he says. “The council is still wary of festivals and hasn’t seen the benefits of high profile music events in the city. MADE hopes to demonstrate that and we’re getting there one event at a time.”
With a line-up including Dizzee Rascal, Dj Ez and Andy C, Jordan says tickets priced £35-£50 are now 65 per cent sold, two months before the event.