Dedicated to the Business of Contemporary Live Music
Chris Bellam, 40
Underplay London
E: chrisbellam@underplay.co.uk
Your artiste roster: APRE, Artschool Girlfriend, Polly Money, Porij, Chikaya, Calva Louise, Dead Nature and more
Favourite venues for seeing and/or showcasing new artistes: Scala, The Dome, MOTH Club in London and Deaf Institute Manchester
How important is it for artistes to play live: It’s extremely important. Live is where true fans come to see their artist and can be converted in to followers for life and of course, new people can be won over too.
Other emerging acts to watch: Master Peace, George Moir
Greatest lesson learned: You can’t play enough live shows but if you are not rehearsed enough you shouldn’t be playing.
Worst live experience: Having the band setup and ready, a packed audience waiting for the show, and the stage electrics blow up and we couldn’t perform.
Current live music projects: Art School Girlfriend (supporting Marika Hackman, plus November 2019 headline tour) and APRE (supporting Inhaler throughout September and October and then 2020 headline tour)
