Dedicated to the Business of Contemporary Live Music

Managing Talent – Ed Morford, 32

NXT News & Features
28 November 2018

Attraction Management, London


Your artiste roster: Peace, The Old Pink House

Favourite venues for seeing and/or showcasing new artistes:  Oslo (London) The Garage (London) The Cluny (Newcastle) Broadcast (Glasgow) Village Underground (London) and The Church (Leeds).

How important is it for artistes to play live: “For artistes, playing live is probably the most important facet of their career. The revenue generated is obviously essential for the artiste to thrive, but more than that, without an incredible live show that at least shows the potential to be able to take to bigger venues, no good record or publishing company will offer you a deal worth reading.”

Other emerging acts to watch: TS Gray, Palace Winter and Billy Kenny.

Greatest lesson learned: “If you don’t look forward to hanging out on the road with an artiste you manage, stop working with them immediately regardless of the consequences. You can never get that time back. ”

Worst live experience: “Half way through a four month US tour we were leaving ‘The World’s Biggest Truck Stop’ in Iowa when the van died in the middle of the freeway. It transpired that petrol had been added to the fuel tank, it was a diesel engine. After the police had driven us back to the truck stop, my chest tightened, my left arm went numb and I thought I was having a heart attack.”

Current live music projects:  Peace are about to embark on their last shows of the year in the UK and will be joined by the incredible Murkage Dave. The Old Pink House are deep in the studio right now and will be touring the UK next year.

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