Dedicated to the Business of Contemporary Live Music

Masterclasses to help new promoters

23 July 2020

THE ASSOCIATION of Independent Promoters (AIP) hosts two online masterclasses for new promoters at 11am on Mon 27 and Fri 31 July, to address issues created by Covid-19 and explore what the future may hold.

The first session Being Resilient features Conal Dodds of Crosstown Concerts and AIP’s John Rostron, while Maz Tappuni of Communion Music, Clémence Godard of Bird on the Wire and Rostron present the second, The Future of Live Music.

The events are the initiative of Worthing-based AIP member Atom Promotions, headed by Thom Milner-Smith, which won Arts Council funding to stage them.

“There are lots of masterclasses for musicians, but not for promoters,” says Rostron. “The forums where we share learning are so valuable. Most of our members promote over 100 shows per year, but it’s the smaller promoters who fill-up the venues – they might put on six to 12 shows a year.

“I hope they’ll come away with tips or tools that help them and perhaps inspires someone to say, ‘I’ll put this month’s wages into a gig’.”

The classes are free and Rostron expects about 100 will attend.

Promoters can sign-up for the Zoom sessions at
and watch the live stream at

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