AS LIVE UK went to press, it was announced more than 200 concerts will be taking place across the capital as part of Sounds Like London.
Organised by the Mayor of London, Sadiq Khan, to celebrate London’s artistes and venues throughout June, supporters of the event include BBC Music Introducing, Airbnb Concerts – which sees gigs held in private homes – and the Music Venue Trust (MVT).
“Grassroots music venues are at the very heart of our success as a global capital of music – they are the places where emerging artistes are able to hone their talent, and great producers and promoters are able to cut their teeth in the industry,” says Khan.
In collaboration with Sounds Like London, MVT has advised the Mayor of London’s office on more than 30 venues to take part in the initiative, including the 100 Club (cap. 350), Omeara (300) and Camden Assembly (400), where 100 shows will take place during the month, under MVT’s Fightback London banner.
Money raised from these concerts will go towards the charity’s Emergency Response Service – providing initially-free expert advice to venues under threat from planning, licensing and noise issues.
“The venue costs are covered and we never ask artistes to do free shows, but if they want to play for a reduced fee the extra goes to MVT,” strategic director Beverley Whitrick tells LIVE UK. “A lot of these are small shows, so it is mainly about generating enthusiasm and awareness.”
Whitrick adds that, so far, MVT’s Fightback: Grassroots Promoter scheme, giving women under 25 the chance to learn the skills to become a promoter (see LIVE UK issue 219), is responsible for four shows during Sounds Like London.
Artiste taking part include Amber Arcades, Eliza Carthy, Ian McnNabb, Spizz Energi, King Pleasure & The Biscuit Boys and The Primitives.