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Mission from Mars as Dovey joins SMG

25 September 2019

TROF AND Mission Mars venue programmer Ade Dovey has joined arenas and concert hall owner/manager SMG Europe.

In his new position as an event booking manager with the SMG team, Dovey will work with venues such as the First Direct Arena (cap. 13,781) in Leeds, Manchester Arena (21,000) and Newcastle’s Utilita Arena (11,000), as well as assorted theatres and concert halls.

Previously he was head of programming at Mission Mars and produced more than 700 events a year for Manchester venues including the Albert Hall (2,500), Gorilla (600) and The Deaf Institute (260).

“The vision of SMG Europe is creatively progressive and the business is constantly expanding,” Dovey tells LIVE UK.

“Coming from my independent background and grassroots venues into the world of arenas, theatre’s and large-scale capacities, I am looking forward to bringing my experience, passion and knowledge into this area
of live entertainment.”

Dovey will work alongside event development and bookings manager Sarah Hodson, liaising with promoters and event organisations as well as developing new clients.

“We’re delighted to have someone of Ade’s calibre and track record of success on board, and we look forward to working with him and the team to deliver a wave of rich, new and exciting product for our events calendar,” says SMG executive vice-president of European operations John Sharkey.

SMG’s merger with AEG Facilities, the venue management subsidiary of Anschutz Entertainment Group, owner of arenas such as The O2 (21,000) in London, has been cleared by the Competition and Marketing Authority (see news story on page 4).

The deal, which is expected to be completed later this year, will result in the creation of ASM Global, with more than 310 venues and/or management worldwide.

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