The Monarch, a 220-capacity venue in Camden, London, is providing backline to acts in an effort to make performances hassle-free for emerging acts.
Manager Dave Danger, who runs live music 4-6 nights each week, says that providing kit alongside a full PA helps encourage those struggling with van hire in the city.
“It’s expensive both to get hold of a vehicle that’ll carry everything, drive it through central London, and find parking,” he says.
“We provide a full drum kit, bass amp and two guitar amps along with microphones, so acts only need to turn up with guitars on their back and can play a set.”
The venue, which has been hosting acts for five years including Frank Turner, Chris T-T and Lewis Bootle, runs an eclectic mix of genres, and has recently added a new promoter to work alongside its in-house bookings.
“We now have This Feeling running nights here, which takes care of the bringing-back-guitar-music vibe they do,” says Danger.
“Alongside that, we run a hugely varied week ourselves in addition to that, from rock and indie to metal on Sundays and even occasional world music.”
Upcoming acts include DZ Deathrays, Long Teeth and The Surrenders.