THE DECISION to rebrand Leefest as Neverworld is designed to reduce the focus on its organiser and emphasise the long-term ambition of the event, according to founder Lee Denny.
The 5,000-capacity Kent festival could grow to 15,000 and beyond, he tells Festival, and will offer a range of family and more experimental entertainment in three Peter Pan-style areas, The Lost Boys, The Mermaids and The Pirates.
“Leefest grew so quickly and I was always a bit uncomfortable about the name,” Denny admits. “It didn’t reflect the focus of the event, which is to create an outstanding international-level world for people to explore and enjoy some of the best artistes in the country.
“What was once a DIY project with lots of friends has now become super professional.”
While the family-friendly Lost Boys areas will host the main stage, the Mermaids promises drag queens, 1980s-style Miami casinos and cocktail bars. The Pirates area will feature Mad Max-style burlesque with rave, punk and grime.
Neverworld tickets cost £94. Previous years’ headliners have included Bastille, London Grammar and Jake Bugg.