WEST LONDON’S newest live music venue is setting its sights on attracting concert-goers for more than just the act on the night.
Created by a partnership between Broadwick Venues, a division of multi-festival organiser Bradwick Live, is working in partnership with Westfield London on the development, which is set to open towards the end of the year.
Named after its proximity to the site of the 1908 Franco-British Exhibition, it will be based at the Grade II-listed Dimco East building, which is currently “just a shell”, according to Broadwick Venues MD Bradley Thompson.
“It is going to be 10 months of intensive work to get the place up and running, including adding a mezzanine floor” he tells LIVE UK. “But we believe, once complete, the proximity to Westfield [in Shepherd’s Bush] and our plans will really make it stand out.
“It won’t just solely be a music venue, although obviously that’s a big part of it. There will be so much flexibility in terms of moving the stage and altering capacities.”
Broadwick Venues opened east London’s Printworks (cap. 6,000) in Canada Water in 2017 (see LIVE UK issue 203), which plays host to music events and club nights.
Thompson believes that, while some of its successful model will be transferred west, Exhibition will not be seen as an extension of Printworks.
“I think it will position itself differently, but what is similar is the ability to hold a variety of events, seven days a week,” he says.
No events are confirmed at this stage, but Thompson says there “should be no problems booking acts” with Broadwick’s agent and promoter connections.