Dedicated to the Business of Contemporary Live Music

New face covering hope for events

20 August 2020

THE COMPANY behind a new type of anti-viral face covering believes its product could play a significant role in reopening indoor live music and other sectors.

AnyBrand, headed by hotel entrepreneur Colin Graham, is lobbying both the Department of Culture Media & Sport (DCMS) Select Committee and umbrella body UK Live Music Group (UKLMG) for support.

The covering uses Viroblock textile technology developed by Swiss company HeiQ, which has tested effective at destroying the SARS-CoV-2 (Covid-19) virus. It was developed for a previous SARS outbreak and re-evaluated by the manufacturer this year. AnyBrand is its UK distributor.

“Viroblock’s silver-based process breaks the virus open while disinfectant kills it 95 per cent dead within two minutes and 99.9 per cent dead within 30 minutes,” Graham tells LIVE UK.

Graham says the DCMS Select Committee has encouraged him to put together a proposal for government, backed by the live music industry, which could allow events to reopen at fuller capacities.

One idea is that the covering, which costs £3-4, could be given to concert-goers one on entry, paid for by branded sponsorship.

Andy Lenthall of the Production Services Association, a UKLMG member, says, “It’s early stages but the industry is casting a careful, balanced eye over the potential for this to be a part of the solution.”

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