VENUE MANAGEMENT company and promoter VMS Live will open a central London office in January as part of its refocused business model.
Following the death of founder Steve Forster in April (see LIVE UK issue 231), the company went through an executive restructure which saw Bert Van Horck appointed CEO and Forster’s wife Kate join the board in a non-executive role.
Now, the company is creating a new marketing department to improve customer-focused services and drive ticket sales, along with the opening of a King Cross office.
“We have taken a very close look at the heart of the company and consulted with the great team of people working here and fantastic clients to make some well-informed, bold decisions,” says Van Horck.
“To align our aims and those of our clients, we will invest in new systems, a new office, create a new marketing department, for which we have appointed two marketeers, and will be announcing a new head of finance in the new year.
“This signals our ambitions to help our clients grow their businesses and expand our portfolio of venues,” he says.
The central London office will be headed by Abbie Marshall and will house the company’s centralised booking department, along with ticketing and marketing.
The marketing team will be headed by newly-appointed Ioana Mosteanu, while Yara Magarino will head ticketing, which includes the company’s Hull Box Office operation, managed on a daily basis by Mark Hall.
VMS live venues include Eventim Olympia (cap. 1,960) in Liverpool, the University of East Anglia’s venues and The Foundry (3,000) in Sheffield.