ENVIRONMENTAL ASSESSOR Iren De Pasquale, who works with festival eco-awards body A Greener Festival (AGF), is setting up her own initiative BUTTrFLY, aimed at reducing the number of cigarette butts left at festivals.
The scheme promises to be low cost to festivals and involves motivating smokers to collect their waste with fun incentives.
One idea she has is to exchange a full container of cigarette butts for a token to play a slot machine and win prizes, possibly donated by festivals and suppliers.
“It’s all about behaviour change,” says De Pasquale. “If we make it fun, people may take ownership of their litter.”
She expects the scheme will be of most interest to newer, small and medium-sized events that don’t yet have established waste and recycling systems, although none has yet signed up to the scheme.