THE ORGANISERS of water sports and music festival Wheels and Fins (cap. 5,000) have put the company behind the event into liquidation.
The festival was due to take place in Joss Bay, Kent on 7–8 September, featuring artistes including Friendly Fires, Slaves and Mystery Jets, but was cancelled days before it was due to start.
In a statement, organisers Dave and Dan Melmoth say poor ticket sales meant the festival was no longer financially viable nor attractive to an investor, forcing its cancellation.
“We have tried everything to avoid this outcome but have been unable to find a solution – to say we are devastated is an understatement. We have poured our hearts, souls and personal finances into the event as well as leaning heavily on private investors and friends,” the statement reads.
The statement goes on to say the company is unable to refund customers who bought tickets to the festival.
“We understand that this news will leave many of you angry and upset and we can only offer our genuine apologies. If there was any other way around this situation, we would have found it, but with ticket sales at the lowest they’ve ever been, it is simply impossible to salvage.”
A day ticket cost £36 and weekend tickets were priced at £67.20, available from Ticketmaster.
The seaside festival was founded in 2012 and free admission until 2017. The festival took a year off in 2015 to rebuild its finances, after it lost around £30,000.
The organisers have been unavailable for comment.