Dedicated to the Business of Contemporary Live Music
LiveUK

One-day event takes shine to Genting

Festival News
3 May 2018

A NEW festival aiming to feed the passions of the fanatical gig-goers of the 1990s launches in a combined outdoor and indoor setting at Birmingham’s NEC this September.

The one-day Shiiine On expects to attract 10,000 people, with potential to grow to 16,000, using a similar format to Slam Dunk (20,000) at the same venue with an outdoor stage and three stages in the Genting Arena (15,594).

Headliners include Orbital, Shed Seven, Happy Mondays and Julian Cope, while the event has grown out of the Shiiine On Weekender which attracts 6,000 to Butlins holiday camp in Minehead.

“Grebos, Madchester and Brit Pop were a phenomenon and the fan bases haven’t gone away,” says Shiiine On co-founder James O’Mullan. “They just haven’t been serviced by mainstream festivals. We sold out our last three events at Butlins and now we’re stepping into the bright lights with the NEC.”

O’Mullan emphasises that he will continue to promote the Shiiine On Weekender at Minehead alongside the new event.

The event, founded with partner Steve Aston, has tickets, priced at £59.50.

Other Stories

Kendal Calling-Superstruct team makes changes

10 March 2020
KENDAL CALLING’s 15th anniversary will be marked with the unveiling of two new stages within a newly created zone named Carneville. Festival co-founder Andy Smith…
Read more

WOMAD opts for alternative power

10 March 2020
WOMAD director Chris Smith says a large part of the 40,000-capacity event will be powered by mains electricity for the first time this year, in…
Read more