A NEW festival aiming to feed the passions of the fanatical gig-goers of the 1990s launches in a combined outdoor and indoor setting at Birmingham’s NEC this September.
The one-day Shiiine On expects to attract 10,000 people, with potential to grow to 16,000, using a similar format to Slam Dunk (20,000) at the same venue with an outdoor stage and three stages in the Genting Arena (15,594).
Headliners include Orbital, Shed Seven, Happy Mondays and Julian Cope, while the event has grown out of the Shiiine On Weekender which attracts 6,000 to Butlins holiday camp in Minehead.
“Grebos, Madchester and Brit Pop were a phenomenon and the fan bases haven’t gone away,” says Shiiine On co-founder James O’Mullan. “They just haven’t been serviced by mainstream festivals. We sold out our last three events at Butlins and now we’re stepping into the bright lights with the NEC.”
O’Mullan emphasises that he will continue to promote the Shiiine On Weekender at Minehead alongside the new event.
The event, founded with partner Steve Aston, has tickets, priced at £59.50.