TWO ICONS of rock ‘n’ roll are to headline a major tour of the UK decades after their death.
Los Angeles company BASE Hologram Productions has partnered with promoter Kennedy Street Enterprises on a 12-date Roy Orbison & Buddy Holly arena tour.
The October shows will see holograms of Orbison and Holly projected onto the stages with each artiste’s hologram presenting a 50-minute set with a live band, backing singers, dancers and cinematic special effects.
Danny Betesh says tickets are selling well, which he expects to primarily attract an audience aged 50 and over but also a contingent of younger fans intrigued by the technology involved. The venues will present the shows in a cut-down audience format with capacities ranging from 2,000 to 4,000.
“You lose a lot of seats to production because if you view the holograms from the far side it doesn’t work,” says Betesh. “I promoted Roy Orbison when he was alive, so I found it particularly interesting to work on this tour, the holograms are incredibly lifelike and after a couple of songs it’s easy to believe the artiste is up there on stage.”
Base Hologram Productions CEO Marty Tudor says the holograms are created from scratch by filming a body double mimicking the artiste and then enhancing the footage using computer-generated imagery. Several high powered projectors are used within the venues to create the holograms.
“There are a lot of elements to the show, the only thing not live is the hologram and between songs the hologram interacts with the band and acknowledges the audience,” says Tudor. “It is as close to a live show as you can get.”
The show will tour simultaneously in the UK/Ireland and the US. “You certainly can’t do that with a live artiste” adds Tudor.
Both the Orbison and Holly estates have given their full support, according to Betesh.
Tour dates include the First Direct Arena in Leeds, 3 Arena in Dublin and Cardiff’s Motorpoint Arena. Tickets are priced from £45.